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This weekend, two of the biggest movies of the year are set to release on the same day in movie theatres across the world.
On one side of the coin, there is Margot Robbie and Ryan Gosling in Barbie in what will be a lighthearted, fun movie experience, while on the other side, there is Cillian Murphy in Oppenheimer in what will be an intense and thrilling blockbuster.
While typically, two films of contrasting genres would naturally appeal to very different markets, the star power and press interest in both movies have sparked something of a box office battle between the two movies, and they are set to go head to head this weekend.
Barbie Predicted to Bring in More than Oppenheimer
Across the way in the United States, estimates by those in the know in the Movie industry are predicting that Barbie will outperform Oppenheimer this weekend. Estimates state that Barbie will open to around $110m in the United States while Oppenheimer is only predicted to return around $50m over the weekend.
A big contributing factor to this prediction is the fact that Barbie is opening in 600 more cinemas than Oppenheimer in the US, largely due to the longer runtime of Nolan’s blockbuster.
As far as Canadians are concerned, the answer may well have been revealed early by SlotsOnlineCanada. The online casino have undertaken some online research prior to the release of both films this Friday and their findings are quite telling.
Canadians Lean Toward Barbie
Over the past couple of weeks, SlotsOnlineCanada have been looking at keyword data relating to the premieres and release dates of both movies. The data they have been investigating goes back to 12 months ago so they have managed to gain a good understanding of which movie Canadians are most excited about.
According to their data, over 34,000 Canadians have been searching for key information about the release of Barbie over the past 12 months which is significantly more than the number of Canadians searching for information on Oppenheimer.
The same data shows that just shy of 30,000 Canadians have been searching for information relating to the Cillian Murphy and Christopher Nolan blockbuster. This means that, based on this information alone, there is 15% more interest in Barbie in Canada than there is in Oppenheimer.
Regional Preferences in Canada
Although the information above looks at Canada as a whole, SlotsOnlineCanada also did a bit of deeper digging and looked at which film each region in the country was most interested in. The results from this study showed that out of the ten provinces and three territories of Canada, only three of them were more interested in Oppenheimer.
The province which appears to be most in favor of Barbie is New Brunswick. Results from that area showed that there were 67% more Barbie-related Google searches than Oppenheimer searches over the past year. For whatever reason, the people of New Brunswick are either Barbie-mad or have no interest in nuclear warfare.
New Brunswick wasn’t the only province weighted heavily in Barbies’ favor. The people of Newfoundland and Labrador also seem to be big fans of Margot Robbie and Ryan Gosling, as searches in those two provinces were around 40% higher for Barbie than Oppenheimer.
While other places like Saskatchewan, Manitoba, and Ontario also seemingly prefer Barbie to Oppenheimer, the lines were a little more blurred in Quebec, Alberta, and The Northwest Territories where there wasn’t much in it when it came to search interest.
The online casino data found less than 10% in it between the searches for the two films in those three areas, suggesting that the people of Quebec, Alberta, and The Northwest Territories could be on double cinema duty this weekend.
Love for Oppenheimer
It’s not all bad news for Christopher Nolan, though; there is still optimism that his latest blockbuster will do well in Canada. The three territories that look like they are more pumped for Oppenheimer than Barbie are British Columbia, Nunavut, and Yukon.
In British Columbia, Nolan’s latest masterpiece earned 6% more searches than Barbie while the gap was more significant in Nunavut and Yukon where the gap was 17% and 22% respectively. This suggests that these areas are perhaps more interested in grittier, long-form movies over light-hearted flicks.
Over the weekend, SlotsOnlineCanada will eagerly await the box office results across the nation to see if their research was a good predictor.
Upon releasing this data, SlotsOnlineCanada informed the public that their research was conducted via https://keywordtool.io/, a reputable online search analytics tool. They used the word of both movies relating to terms that are associated with “premiere” and “release date.”
The likelihood is that all movie fanatics will end up seeing both movies at some point, particularly as they are both expected to enjoy long-stints in theatres. However, all anyone wants to know is which movie you will see this weekend.
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