A Viral Twitter Account Uses International Women’s Day to Highlight the Gender Pay Gap
A viral Twitter account, called @PayGapApp, is using its platform to highlight the hypocrisy of a number of companies around the world on International Women’s Day.
The global holiday is now a permanent fixture in the calendar to celebrate the achievements of women around the world and to also highlight issues that still exist today.
The aim of the account is to make the point that while many large companies are happy to promote International Women’s Day once a year to make themselves look good.
Remarkably, the account isn’t actually manually controlled and is effectively a bot. Francesca Lawson, 28, and Ali Fensome, 28, set the bot up in 2021 after they were inspired by other automated Twitter accounts.